Our friendly representatives will gladly answer any questions you have about your event marketing project.
Create a news release for your newsletter, for the trade media, for the show guide, for the show attendee email list and direct mail lists. Registered attendee lists are usually available from the show management company. Attendees will plan their booth visits based on the information about the show. Make sure you are at the top of their must-visit list. Your pre-show release should indicate where you are located on the show floor.
Send invitations to targeted individuals to visit your trade show space. Be sure to include your booth number and a floor map if available. This list may be a combination of your customer list and the names available from the show management attendee list.
Create a custom game tied to your product. This example is a life-size Plinko game with the sponsor’s sport fishing channel theme. This type of incentive increases your opportunity to create buzz and constant traffic to your booth.