Our friendly representatives will gladly answer any questions you have about your event marketing project.
Graphically, bigger is better, but you don’t have to be the biggest to be the most “disruptive.” Being “disruptive” doesn’t mean breaking the rules. It means presenting your message in a disruptive, high-impact way. Your headline, company name and brief text should be accompanied by a high-impact graphic image supporting and illustrating your product or service. Use one or more high-impact photos or rendered graphics to support your headline. This will require an experienced designer. If you do not have professional photos produced by your company you may be able to get images from an industry supplier or from a stock photo library. This is an important link in the chain of events that leads to a successful show. A source for this important graphic is your ad agency, freelance designer or the Eyekon Group.
Your headline (hook) should be followed by very brief text explaining how the UPS will be executed to benefit the prospective client. This message should tie in with your headline or “Hook”. Your text can’t tell your story and it should not. Attendees will not stand and read a lot of sales copy. This is the job of your booth staff.